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Why Aren’t More Video Production Companies Using Social Media and Local Marketing?

11.01.2011 · Posted in Marketing

Using video production social media to improve your reputation as a video producer has proven highly effective for many. In fact, this method is more useful than any other. Marketing techniques such as video production Google Places can greatly enhance your likelihood of finding clients that are willing to offer you a contract. How do you convince a potential client that you are an expert in video production? Not a problem. Potential clients should be able to find ready information regarding you and your work as well as any current updates and press releases. You should ensure that you address all questions and needs. This will guarantee their confidence in you as a video production local marketing expert. Accept no less from yourself.

Without using online social media networks, you should never expect to attract new clients. An effective online presence is key to impressing future clients. Word of mouth is no longer adequate. Pretend you are an executive producer. What sort of search would you conduct? Will these searches uncover your production information? Are your productions associated with positive information and news?

If not, becoming a noted expert could be near impossible. A solid portfolio and experience are key. Don’t waste your talents by bottling up your creativity within either your mind or within the confines of your business. Using social media as a means of demonstrating your abilities is a surefire method for attracting a large body of potential clients. You could easily be providing the inspiration and education necessary to individuals who could very well end up being your next video production client. Beat the competition by forming a strong and unique presence online. The only question that clients should be left with is whether your services can be afforded.

Despite the undeniable benefits of using social media, many individuals and companies have not seized the opportunity of using these channels to their advantage. Not at the present time, at least. This will no doubt change soon. An online presence is essential for video production companies. Video production professionals are expected to be at the top of their game when it comes to technology. How can you expect applause in your field if you do not have a dynamic online presence?

A paltry 60% of companies are using the obvious choice of YouTube to enhance the professional reputation of their business. Even more surprising, only 50% of video production companies regularly update their Facebook pages with a mere 40% using LinkedIn, a professional networking tool.

These statistics directly contradict these companies’ assertions that being seen as an industry expert is their primary goal. Social media is certainly the answer. The number of companies neglecting to take advantage of these local marketing techniques creates a wonderful opportunity for the dedicated company. Start today. Act quickly before other companies do. Become a video production “Mick”.

Video professionals can establish themselves as credible post production industry experts by using video marketing and social media. You can see recent survey results here- how video producers are using social media.

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